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Swurveys powers real-time event voting at Founders LIVE

By April 19, 2017Product, Success, Use Cases

Founders LIVE is a community and media channel created by Nick Hughes to inspire, educate and entertain entrepreneurs around the world. The Founders LIVE experience includes unique and unforgettable 99-second pitch competitions in select cities. Read more about Founders LIVE at the end of the article.

Founders LIVE audience

Choosing a real-time voting system

One of the most important aspects of the monthly event is how to determine the winner. A challenge arose when Founders LIVE realized the voting mechanism they had been depending on for years was not sufficient for their expected growth and expansion into new cities. Texting a numerical value (text 1-5) to a long code phone number was quick and efficient, but did not provide holistic event branding nor did the system allow for hands-on control. For each event, the operator had to manually change the names of the startups into the system, and this was starting to pose more problems than it was worth.

Founders LIVE began to look at other methods of collecting real-time feedback – in this case, crowd voting – for Founders LIVE and discovered Swurveys. The real-time feedback system allows people to engage and provide quick feedback on what they are experiencing and fit perfectly into the Founders LIVE events programming. Their Designer made it easy to create and duplicate a branded Swurvey without involving any third parties. In order for audience members to receive the Swurvey, a shortcode was selected (SMS Retrieval) that would send the URL to their phones.

Branded Experience

An important element of any event is the branding. Founders LIVE matched their look to the All Swipe, No Type voting experience. A key component is the “Cover Card” which is the beginning of the experience, similar to a greeting card that primes the audience. A well-designed image (A4 is the perfect setting) included the Founders LIVE logo, beautiful colors, and the same look and feel as the other marketing collateral.

When it’s time to vote, Founders LIVE displays the Swurveys real-time board together with the number and website URL. Attendees have the option to text a code word to the phone number or go directly to the URL. Once in the Swurvey, attendees simply make their choice of startup and swipe to vote. The real-time board shows votes instantly as they come in and it easily displays the winner of Founders LIVE. Nearly 100% of the audience participates.

Founders LIVE Billboard

This whole process takes place within a few moments and is a great addition to the Founders LIVE event now taking place in a number of cities across the US. The ability to have the real-time billboard closes the data collection loop at each event. It’s accessible via a website that displayed on a projector or other large display.

Your Real-time Billboard

The real-time billboard is available through Swurveys’ Full Service Packages. After a Custom Theme is designed, the real-time billboard will be matched accordingly. This functionality allows for audience participation in your event through real-time polling, voting, and feedback.  Curious to learn more? Schedule a call with our sales team to learn how a real-time billboard will elevate your upcoming event.

More about Founders LIVE

Founders LIVE is a community and media channel created by Nick Hughes to inspire, educate and entertain entrepreneurs around the world. Local events and an online network delivering curated articles, videos, live-streamed expert talks and AMA’s, posts and private messaging to members that together develop world-class entrepreneurs. The Founders LIVE event – previously known as Feature Friday – started in Seattle in March 2014 as a simple Friday evening gathering for the Seattle startup community, but with a little twist. Each month five pre-selected startups participate in a pitch competition to determine which one can craft the best company pitch in the allotted time. Founders LIVE has become a rite of passage for startup founders – giving their 99-second company pitch in front of hundreds of their peers – gaining both recognition for being a leader in their community as well as learning valuable feedback from the audience, and is now spreading into other cities across the nation. Want Founders LIVE in your city?

Each month five pre-selected startups participate in a pitch competition to determine which one can craft the best company pitch in the allotted time. Founders LIVE has become a rite of passage for startup founders – giving their 99-second company pitch in front of hundreds of their peers – gaining both recognition for being a leader in their community as well as learning valuable feedback from the audience, and is now spreading into other cities across the nation. Want Founders LIVE in your city? Feel free to reach out to Nick here.

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